Invisibility it´s a real reality?

Numerous Sci-Fi movies we can watch people turning invisible like a magik trick.By now, cientists have discovered some materials which molecular structure make them possible to "turn" the light to pass bording an spheric object and it will not can be seen.These fibers are called "MetaMaterials", and they are capable to virtually make objects invisible to someone looking infront of them
This video is from a latin TV program (the video is in spanish), just take a look folks!

For Innovators, There Is Brainpower in Numbers

Despitethe enduring myth of the lone genius, innovation does not take place in isolation. Truly productive invention requires the meeting of minds from myriad perspectives, even if the innovators themselves don’t always realize it.

Keith Sawyer, a researcher at Washington University in St. Louis, calls this “group genius,” and in his book of the same name he introduces a scientific method called interaction analysis to the study of creativity. Through studying verbal cues, body language and incremental adjustments during team innovation efforts, Mr. Sawyer shows that what we experience as a flash of insight has actually percolated in social interaction for quite some time.
“Innovation today isn’t a sudden break with the past, a brilliant insight that one lone outsider pushes through to save the company,” he says. “Just the opposite: innovation today is a continuous process of small and constant change, and it’s built into the culture of successful companies.”
It’s a perspective shared broadly in corporate America. Ed Catmull, president of Pixar Animation Studios and Disney Animation Studios, describes what he calls “collective creativity” in a cover article in the September issue of Harvard Business Review. “Creativity involves a large number of people from different disciplines working together to solve a great many problems,” he writes. “Creativity must be present at every level of every artistic and technical part of the organization.”
So, we all should brainstorm our way through the day, right? Wrong. That classic tool introduced by Alex Osborn in 1948 has been proved in a number of studies over the last 20 years to be far less effective than generally believed. “He had it right in terms of group process,” says Drew Boyd, a businessman based in Cincinnati who blogs and speaks often about innovation. “But he had it wrong in terms of the method.”
Brainstorming, Mr. Boyd says, is the most overused and underperforming tool in business today. Traditionally, brainstorming revolves around the false premise that to get good ideas, a group must generate a large list from which to cherry-pick. But researchers have shown repeatedly that individuals working alone generate more ideas than groups acting in concert. Among the problems are these: Throwing in an idea for public consideration generates fear of failure, and workers looking to advance their own interests often keep their best ideas to themselves until a more opportune time.
Instead of identifying a problem and then seeking solutions, Mr. Boyd suggests turning the process around: break down successful products and processes into separate components, then study those parts to find other potential uses. This process of “systematic inventive thinking,” which evolved from the work of the Russian engineer and scientist Genrich Altschuller, creates “pre-inventive” ideas that then can be expanded into innovations.
Kapro Tools, working with an Israeli company called Systematic Inventive Thinking, used the method to create a new type of bubble level calibrated to help build gentle slopes to improve drainage. Previously, construction workers approximated the slope they wanted by placing a nail or other object under the edge of a standard level.
“Innovation is a team sport,” Mr. Boyd says. “There’s a dynamic that happens between people that produces results I just don’t see with an individual.”
Even Albert Einstein, society’s most common mental picture of genius, needed group input to hone his insights. According to “Einstein’s Mistakes” by Hans Ohanian, the great physicist’s derivation of the famous equation E=mc2 contained several errors; it wasn’t until 1911 that another scientist, Max von Laue, developed a full and correct proof.
“The best innovations occur when you have networks of people with diverse backgrounds gathering around a problem,” says Robert Fishkin, president and chief executive of Reframeit Inc., a Web 2.0 company that creates virtual space in a Web browser where users can share comments and highlights on any site. “We need to get better at collaborating in noncompetitive ways across company and organizational lines.”
THAT’S exactly what innovators at a dozen health care systems throughout the country had in mind nearly four years ago when they formed the Innovation Learning Network, says its director, Chris McCarthy. The problem, he says, is that there are so few health care innovators within each organization that introducing technologies and processes can be painstakingly slow. “We thought if we could get all these experienced folks together to push each other’s thinking continually, we’d all be better off,” he says.
What started as a grant-financed, one-year trial is now a member-financed permanent network, he says. The members bring in new technologies and experiment with them in a faux clinical setting in San Leandro, Calif.,. One of the first large-scale initiatives to arise from the network is KP MedRite, an effort at Kaiser Permanente’s 32 hospitals to ensure that nurses are not interrupted while dispensing medications. Other member health care systems have already begun to introduce the program at their sites.
By using the group’s knowledge and experience, Kaiser Permanente accomplished in less than a year what would have required roughly two years to do without the network, Mr. McCarthy says. “It was a huge jump-start for us,” he says. “The group effort allows us to move much more quickly and become successful much faster.”

This article was extracted form the NY Times.

Marketing Evolution

This video show a little an a simple resume, how marketing were changing in the last 60 years.

Google Adwords 3: Making money with google

I have spent a lot of money developing products, services and ideas that nobody wanted to buy.

A huge waste of resources, specially if we consider in how many other “bad” ideas the people continue and will continue developing and spending their money.

If you understand how to use google AdWords, never ever you will need to invest a huge amount of money, just a few dollars… in the worst cases just a couple of hundreds if you still insist in an idea that does not work.

If you have a product idea and the product developing costs around U$2.500 and you are sure that these product is a good idea and it solve a complex problem.

So now write a little electronic manual (it does not have to be extended) about whom to solve that problem. Create an opt-in web page (this is optative register) where people can get your manual free, just they have to share their contact information. Then just buy a few key words, write some ads, send people to that information webpage and look how many people register to get that report.

Now, if nobody registers in that page… sincerely it is a great sign to abandon the project or reformulate it completely, before to spent more money. But when people register, you can communicate with them and ask for what they are looking for. This can give you a great feedback!

This process will help you to validate if the problem that you are trying to solve is relevant to the consumers, or in the worst case it will allow you to see which problems are most important to them.

Another application for AdWords. Market Investigation.

Just buy a few key words, write two ads (one for every key word). After one week or a month you will have 5.000 clicks that they would have cost you no more than U$750.

Now you will have information about your consumers: what they really made in relation of your proposals.

Just better and cheaper than a market investigation made by a company “specialized” in that area.

Invention & Innovation in Crisis Time

We do not try that the thingsthey change if always we dothe same”. The crisis is the best oneblessing that can happen to him to peopleand countries because the crisis brings progresses.The creativity is born from the anguishas the day is born at night dark.It is in the crisis that is born the inventiveness,discoveries and high strategy.Who surpasses the crisis is surpassed to ifsame without being “surpassed”. Who it attributes to the crisis their failures and shortages do violence to their own talent and respect more to the problems than to the solutions. The true crisis is the crisis of incompetence. The problem of the people and the countries are the laziness to find the exits and solutions.Without crisis there are no challenges, without challenges the life is a routine, a slow agony. Without crisis there are no merits. It is in the crisis where the best thing of each arises, because without crisis all wind is caress.To speak of crisis is to promote it, and to be silent in the crisis is to raise the conformism. Instead of this we work hard.We in one go end the unique threatening crisis that is the tragedy of not wanting to fight to surpass it.

Albert Einstein

THE NARCISSUSES PRINCIPLE

My daughter me had telephoned several times, to say to me: “Mother, you must come to see the narcissuses before they finish.” I wished to go, but it was a way of two hours from Lagoon to Lake Arrowhead. “I will go east Tuesday”, I promised to him with certain renuencia, when it called by third time.Tuesday dawned cold and rainy. Nevertheless, I was fiance', and I handled until there grudgingly. When finally I entered the house of Carolina, the joyful sounds of happy children gave the welcome me. Enchanted, I embraced and I greeted my grandsons.“It forgets the narcissuses, Carolina! The way is invisible with these clouds and this fog, and there is nothing in this world, except you and these small ones, who I wish to see so much as to handle one inch more”My daughter smiled calmadamente and said: “We handled all along in these conditions, Mother.” “Good”, I assured to him, “you will not make me return to the way but until he clarifies, and then he will be for directing house to me”“But, first, we are going to see the narcissuses. They are only a few pictures,” said Carolina. “I will handle, I am customary to this.”
“Carolina”, I said firmly, “please.” “You do not worry, Mother, everything is well, I assure it to you. You would never be forgiven haberte lost this experience.”After about twenty minutes, we doubled to a narrow gravel road and saw a small temple. The other side of the temple, I saw a signboard handmade, with shoots with an arrow, that said: “Garden of Narcissuses.” We leave the car, each took to a small one from the hand, and I followed Carolina by the footpath. Then, when doubling a curve, I watched and I was agape. In front of me it was the most glorious view. (PHOTO)

It seemed as if somebody had taken an enormous bathtub from gold and it would have spilled it on the summit of the mount and its slopes. The flowers were planted in majestic crowded around designs, great strips and strips of orange intense, white creamy, yellow a sallow one, salmon pink, added saffron to and yellow butter. Each variety of different color was planted in great groups, in such a way that they were crowded around and they undulated like a single river, with his own and unique shade. There were five acres of flowers, two hectares and average.“Who did this? ”, I asked to him Carolina. “A woman nothing else”, responded Carolina to me. “She lives in this land. That one is its house.” Carolina indicated a well-taken care of good house with a structure in A, small and modestly seated in the middle of all that glory. We walk until the house.In the patio, we saw a signboard. “Answers to Preguntas that I Know that You are doing”, said the headed one. The first answer was a simple one: “50, 000 bulbs.” The second answer was: “One simultaneously, by a woman. Two hands, two feet and a brain.” The third answer was: “It began in 1958.”
For me, that moment was a experience-that-change-the-life. I thought about this woman to whom never was well-known, that, more ago than forty years had begun to bring, a bulb every time, its vision of beauty and joy to a dark top of a mount. Planting a bulb every time, year after year, this unknown woman had changed for always the world in which she lived. A day every time, she had created something of extraordinary magnificencia, beauty and inspiration. The principle that its Garden of Narcissuses taught is one of the great principles to celebrate. (PHOTO)

That is to say, to learn to every time move towards our goals and desires to us a step - to slight it only spent of baby every time and to learn to love doing, to learn to use the accumulation of time. When we multiplied very small spaces of time with small increases of daily effort, we will find that we can realize magnificent things. We can change the world…“To Me it puts sad, in certain way”, I admitted to Carolina. “What would be obtained I if I had thought about a wonderful goal do about thirty and five or forty years, and would be I worked that goal `a bulb every time' through all those years? Nothing else it thinks about which I had realized”My daughter summarized the message of the day in her usual direct way: “She begins tomorrow”, said.It was in the certain thing. She is so without sense to think about the lost hours of yesterday. The way to make the learning a lesson of celebration instead of a cause of weighing is to ask nothing else: “How I can use this today”

Use the Principle Narcissus. You do not hope…

Until your car or your house is paid.
Until you obtain to a new car or house.
Until you finish the school.
Until you return to the school.
Until you clean your house.
Until you organize your garage.
Until you clean your writing-desk.
Until you lower five kilos.
Until you raise five kilos.
Until you marry.
Until you divorce.
Until you have children.
Until the children go to the school.
Until your children go away of the house.
Until you retire.
Until the spring.
Until the summer.
Until the autumn.
Until the winter.
Until you die…

There is no better time than now to be happy. The happiness is a trip, not a destiny.Thus, it works as if you did not need money. Mistress as if you had been hurt never. Dance as if nobody was watching to you. If you want to illuminate and to cheer the day to him somebody, pass this to somebody special one. I finish doing it! I wish a precious day you, a day narcissus. You are not scared of which your life finishes, ten fear of which does not begin.

--Anonymous--

More With Google AdWords

The business mission of Google Inc. was to construct a mechanism or search algorithm which present information to who is seeking for it, but exactly what you are looking for as fast as possible.

They develop an algorithm capable to calculate who visit web sites and why, with that information they refine their own search engine.

So… when google start to sell ads over the pay per click mode, they where so interested that the ads where relevant for the advertisers and they run over the same idea that the search engine.

It works this way: Google award you if you are relevant y allow people looking for information vote in you. If your ad is “clicked”, so you are relevant. If not, you aren´t. That simple it is.

When higher is you Click Through Rate (CTR), these mean when more people look at your ad and they click it you will pay less for the clicks. But if your ads are with low relevance, google will make you pay a lot for that click. This creates a “Darwinian” effect, award to the professionals and let amateurs out of business.

So, what is good for google clients is good for google and also for you.

A Trivial change can diminish your cost by key Word in 90%.
Why the auction price is not the real price that you pay and the huge difference that this makes for you?

What to do when your key words appear as inactive?
The price that you establish for the key word auction (bid price) almost never is the price that you really pay. Always you pay less than it.

You really are paying one cent more compared to the immediately position (down of yours), not the maximum price that you are allow to pay.

But there are another “secret” more important that is a key to get lower and lower prices, doesn´t matter how many “players” are in the game.

Your Click Through Rate is much more important than the price that you allow to pay for every click.

If 100 people search, your ad will be shown 100 times and if only 1 person click in your ad, your CTR is 1%. Simple.

Suppose you have 1% CTR and you will pay just U$1,00 for the second position. Now suppose that your CTR is 2% now. If you make the right things, you must only pay U$0,51 for every click in the second position, living you a free 3rd position.

In other words, you is twice more relevant and for that, you will pay only the half. Contrary, if I would like to have your position I will have to pay one cent more than your double, that is U$1,01 for every click!

The rules of the game are simple, and their impact is enormous.
When you get high CTR rates, your costs will go down, down, your ad will stabilize in the same position in the page and the amount of visits in your site will grow.

The difference could be amazing.