Innovation is consistently delivering exceptional value to the most important customer in the value chain.
The Kano Model is a survey process that allows you to categorize customer solutions and needs according to the level of excitement created in the customer. The Kano model asks customers to rate their level of excitement when a feature of the solution is present and when the feature is not present. The gap in excitement allows the feature to be classified as a “must have”, “delighter” or something in between. This process can also be used on customer needs statements, but the Outcome Driven Innovation is more robust and yields more comprehensive results, therefore, the Innovation EFA recommends using Kano only for concept testing.
Steps to applying the Kano Model:
–Inputs to the Kano model
–Constructing a Kano Survey
–Analyzing Survey Data
–Kano Classification
Part 1 – Using the Kano Matrix
Part 2 – Determining Overall Classification
–Opportunities for Segmentation
–Four Block Analysis
In other words, the Kano Model is a helpful tool for the Idea Generation/Evaluation.
–Constructing a Kano Survey
–Analyzing Survey Data
–Kano Classification
Part 1 – Using the Kano Matrix
Part 2 – Determining Overall Classification
–Opportunities for Segmentation
–Four Block Analysis
In other words, the Kano Model is a helpful tool for the Idea Generation/Evaluation.
