Few months ago, we were thinking about laser light and smoke. Effectively we can see the laser beam crossing the smoke!
So, what happen if we mix a mirror, smoke and laser?
Simply, we can see a lot of laser beam crossing the smoke, but just with one laser. Then, what happen if we arrange various mirrors, we can create some image or sign which can only be seen at night and in presence of smoke… it´s a great idea to make innovative marketing in a pub, bar or discotheque!
Unfortunately it´s quite complex to get an interesting arrange to show some logo or letters.
It is a marketing art, innovativa, high impact and unique (almost in Chile). Daily when the sun rise, any beach that you chose, will wake up with ads in the sand. It is impossible avoid to see it! There are more than 2.500 impresions for every 300 meters of sand beach. There will no space in the sand without your ad!
These pictures where taken in La Serena city (Chile), and they are a real test.
The Chilean company who offer this kind of ads is ANEPCO.
Imagine that you can pay worldwide without giving your credit card number, 100% fraud free and you don´t have to make anything to get started!
DAOPAY is a company who offer payments charged to your phone bill. You just have to dial a phone number or send an sms to an specific number and your bill is payed. So it is obvious that you don´t have to give personal information or banking account. Just a call.
This is a great idea to be paid for your services or products!
More revenue - no credit card needed.
You might already accept all the major credit cards and even PayPal, chances are you are missing out on a significant number of people who’d like to pay you - but can't. Which is like saying "No, thank you" to your customers (just not as polite).
And it's not that they don't like your products, they really do; they just don't feel comfortable sharing their credit card number over the internet because they're concerned about their privacy. Or they don't have a credit card, which is still very common outside the United States.
Charging the phone bill.
With daopay, your customers can charge your product to their phone bill. They just dial a service number and without ever giving away any personal or financial information, they hold the line for a minute or two until the product price has been charged to their bill. Probably the only way to make buying easier is to pay by SMS. Which is why we do that, too.
Reach additional audiences.
No credit cards, no bank accounts or any other contracts
just dial a number or send an SMS and you're all set. And, of course, everyone has a telephone - there are more than 3 billion worldwide, twice as many as there are Visa cards, and even fifty times as many as PayPal accounts. By adding daopay as a complementary payment option, you reach more people and receive more payments than with any other payment method alone.
Accept payments from 200 countries.
There's more to global business than just simple payments. Like, when ever possible, we greet callers in their native language and assist them with any payment-related questions - so you don't have to.
They also take care of the different currencies, sales tax rates, laws and regulations in the 200+ countries they operate in and they keep an eye on the hundreds of ever-changing phone tariff schemes in order to get the best rates for you.
For most countries they guarantee fixed payout rates without any chargebacks or associated fees, so your cash flow is more predictable.
They have been in business since 2001, processing millions of transactions worth millions of Dollars, Euros, Forints, Dinars, Kronas, and other national currencies you've probably never heard before; and don't have to, because at the end of the month, you simply receive all your funds in one single payment, in your preferred currency.
Another idea we were thinking in our "labs" was a product to protect our curtain and back yard furniture from sunlight and the weather conditions. Unfortunately SunArmor already has developed it.
Fabrics fade in both direct and indirect sunlight, from sunlight passing through windows and onto interior surfaces. Scientists agree that long term exposure to solar radiation should be limited in order to prevent damaging fabrics, upholstery and other surfaces both inside and outside the home.
After redecorating your home its time to protect your fabric and upholstery investment from harmful sun rays. SunArmor Ultra Violet Protection a unique product sprayed directly onto your fabric can stop the damaging ultra violet rays from fading your fabrics and causing them to lose their original colors.
Current architectural trends and improvements in energy conserving glass have lead to homes with larger windows, high number of windows, clearer glass, and open interior spaces inundated with natural light. While beautiful and relaxing, ordinary clear window glass allows 80-90% of the sun’s UV radiation, the most damaging type of sun radiation, to enter. For many years, collectors of high end artwork have used expensive ‘conservation glass’ to block UV rays from damaging their art.
This is a pricey and inDamage caused to FabricsClearly the most evident and visible damaged caused to interior fabrics is the fading of the colors seen over time. The color changes are often dramatic especially when brighter, and more ‘eco friendly’ fabrics are used, as the reduction in color saturation due to bleaching is more harmful to brighter colors and the non-solvent based nature of the dyes used in eco-friendly fabrics.In addition to the quickly fading colors on couches, carpets, pillows, and other upholstery, additional material damage including cracking and tensile strength reduction causing fabric to be brittle and break or tear easily. By using a spray open product such as SunArmor Ultra Violet Protection, both the structural fabric damage and the color fading can be prevented on various types of fabrics.
Direct Sunlight and Ultraviolet Damage– IndoorsExtensive research prepared by the US Library of Congress to protect the original copies of the Constitution and the Declaration of Independence showed that while blocking all the ultraviolet radiation portion of the solar spectrum does not eliminate damage caused by fading, it does slow down the rate of the fading and other damage by about three.
Current methods of protection include:Methods of protection- Physical blocking of light o Heavy curtains to prevent ultra violet and visible light from entering a room o Sheets or other light colored fabrics draped over furniture- Window glass treatment o Conservation glass o UV films to stop UV rays from entering the room- Fabric treatment o Spray on treatment such as SunArmor Ultra Violet Protection (www.gogonco.com)SunArmor Ultra Violet Protection is a unique coating sprayed directly onto fabrics and uses advanced technology to fight Sun Damage and Fading on fabrics such as upholstery, area rugs, carpet, drapes, covered outdoor furniture, auto upholstery, boat upholstery, and any fabric-like surface receiving harmful sun exposure. Works to dissipate both UVA and UVB rays by absorbing the UV radiation and dissipate the energy as low level heat.A simple application will prevent sun damage for 4-6 months in direct sunlight indoors, 3-4 months in direct sunlight outdoors, and 6-8 weeks for extreme desert conditions.
SunArmor Ultra Violet Protection will not change the color, texture, or feel of your fabrics. The product offers a cost effective method to prevent high quality and delicate fabric from sun damage and fading. To provide additional water and stain damage, SunArmor UV Protection must be sealed with SunArmor™ Water & Stain Protection.
Can you make money through eBay selling? Absolutely. You can use this auction giant to generate a serious part- or full-time income just by selling products on eBay. But even if you already have a business, eBay can help you make even more money.
Why?
Well, eBay had around 244 million registered users in 2006, generating over $52 BILLION in sales! So all you have to do is sign up for a free eBay account and list your items... and voila! You have instant access to a massive audience that's eager to BUY.
Let's take a look at some of the many ways you can make money on eBay:
1.- Generate qualified leads for an existing business. A well-presented listing may result in only one winning bidder — but it will be seen by many more people than those who actually make a bid.
You can take advantage of this exposure by including a link to your website from your eBay About Me page (NOT from within your auction listing!). Then in your auction listing include a link to your About Me page.
2.- Sell off your retail floor model items and returns for extra money. Keep the stock in your retail location or website fresh and new so you can sell it at full price. Use eBay to clear out items you need to discount.
3.- Sell in-demand items purchased at yard sales and thrift stores. Check out eBay's "Completed Listings" to see what's popular, then scour local second-hand sales. You can also check out wholesalers to see if you can get these items at low cost.
4.- Sell collectibles found at flea markets and estate sales. eBay originally started out as the place to buy collectibles... and these items are still very much in demand.
5.- Resell items for a profit. You can often buy items for less on auction sites that don't get as much traffic (like uBid and Amazon Auctions). Then you can resell the same items on eBay for a profit!
6.- Buy items offered in bulk on eBay and resell them individually. Single items sell at a higher price point than they would as part of a bulk package. So by listing these items individually, you can make a tidy profit.
7.- Tap into international markets. Just because there isn't a market for something in your local area doesn't mean that there isn't one anywhere. With eBay, you can span geographical boundaries, so try selling these types of items worldwide.
8.- Make a quick buck selling "fad" items. Take advantage of passing trends. We've all heard those stories about people going nuts and bidding thousands of dollars on items like Beanie Babies. If you do spot a trend, you'll have to be speedy if you want to take advantage of it, though. These trends tend to go as fast as they arrived!
As you can see, there are a TON of ways you can make money on eBay.
The process of valuation of a company is not a simple process, but it is not complex either. It is always necessary to consider there exist two parts, of which the buyer always will think that the company is “expensive” and the sale part who thinks the opposite.
Under both points of view, the main thing is the cash flow that the business generates. Flows of money are the ones that let to a company subsist and grow! The sale part overvalues his company by diverse reasons, generally:
Emotional: Whenever one creates something, this it happens to be like a son. More if it has been the monetary support for the family.
Mark: A company that has a powerful mark does not mean that its company is worth millions. Since without cash flow of money and investments, it is impossible that mark generates money.
Actives: The involved machines and machineries are depreciated generally by obsolescence or countable depreciation. Although these are fundamental part of the company, not always they are most important.
What people say: Often the clients, relatives, competitors, friendly, etc. Tend to give “information” or aid for the company. Remember that they only give “ideas”, are not presents in the day to day and they have not contributed with money, effort and sacrifice to take the business ahead. Although the commentaries are good, not always they give to the best advice and the best visions for the company.
History: History is the pretty part of the company, is the past. What matters is the present and like drawing for the future.
The AdWords golden rule (3-30-3) we can call it these way: 3 seconds- 30 seconds- 3 minutes.
3 seconds:
If you could get your ad sponsored by Google AdWords, you must get the attention of all the users of the Google Seeker for almost 3 seconds. If you get it, you are infront of the 90% of your competition!
Get the attention is a superior ability in the electronic marketing World. And 3 seconds is the time that your consumer needs (maybe less) to answer their whishes, needs, problems. Also in this time they will decide to make the second step: Clik on your ad and enter to your “landing page”.
30 Seconds:
Now our challenge is to keep interested our user, at least for 30 seconds, in the landing page. It looks like a huge amount of time, but it could be an excessive time if they are not interested.
3 Minutes:
And now, does the user make what you want him to make for the next 3 minutes? This is filling a form, buy some product or service that satisfy their needs or solve their problems, or anything that you marketing objective have.
The basic idea to implement a successful marketing campaign in the first 3 of the golden rule is… to join the 3 moments.
1.- What the costumer has in his head when he imagine his problem, needs or whishes.
2.- What the costumer write in the seeker (search intention), directly or a consequence of the first act.
3.- What he look at the ads zone.
Believe me, what the consumer has in their heads and what they will write in the search engine is not a result of magic, you can and must know it, revealing systematically seriously your market before you configure your campaign.
Determine which ad it is presented when you write your search intention in the search engine, it depends in the intelligent configuration of your campaign.
The golden prize of the golden rule is for those professionals with the first “3” and it is called Relevancy and it has two indicators (behind): Cliks rate (CTR) and quality index (IQ). There are a lot of auxiliary tools that can help you to catch the users attention, according to your market, rise your CTR and IQ, and of course maximize your financing efficiency of your AdWords strategy.
1. - You need more money. This one is one of the main reasons to emit shares of a company for its sale to the public. Perhaps in this case, it has established an income-producing company and it needs capital to grow. It has already gone to his banker and obtained some cash by privates investors or by a risk capital, but now really it needs much money and a banker of investment.
2. - The company is new (a company of Internet, for example). and you need enormous amounts money to gain participation in the market. The market provides you money, although its company is not income-producing at the moment, because the market is investing in its future gains.
3. - Often a company will use its own shares to acquire other companies. It is what usually is called “to print your own money”. In the corporative world it is called “fusions and acquisitions”.
4. - You want to sell your company without losing the control. In a private company, the owner frequently gives the control or obtains a new partner who means how to direct the business to him when he collects capital. When obtaining the money of the public market, the proprietor obtains cash when selling, but it maintains the control of the business. Many shareholders have little power to influence in the operations of the company in which they have invested.
5. - For reasons related to the familiar patrimony, Ford Motor Company emitted shares to the public because the family had many heirs but lacked liquidity. When selling to the public a part of the company, they collected the cash that the family needed for the heirs. The way is interesting in which a private company uses this strategy.
6. - To become rich and to invest in other parts. To create a business looks like to construct a building of apartments and to sell it. When you construct a business to sell it by shares of a public supply, only one part of the assets fragments; it is divided in million parts that are sold the public. The creator can then continue being the owner of the majority of the shares, and still maintain the control and generate much money when selling it to million buyers (instead of a single buyer). The good things come in small packs.
The economy may be tanking, but innovation is alive and well.
When it came to products, incremental improvements were the name of the game this year. Phones got faster (iPhone 3G anyone?), notebooks turned into netbooks and pocket cameras went from recording standard-definition video to HD.
But the world's corporate and academic R&D labs were busy laying the foundations of some amazing future technologies in 2008. They produced concepts such as silicon chips you can swallow for personalized medicine from the inside out and a fourth fundamental element in electronic circuitry. And engineers cranked out a few less groundbreaking — but no less important — inventions, like a space-age swimsuit to help Michael Phelps slice through the water faster than a river otter on a jet ski.
Building PCA Models for Fault Detection in an Industrial
Rougher Flotation Circuit.
Luis G. Bergh and Felipe Niada.
Automation and SupervisionCenter for Mineral Industry, CASIM.
Chemical Engineering Department, Santa MariaUniversity, Valparaiso, Chile.
ABSTRACT
On line fault detection, for instrumentation and process operation, has become important part of industrial programs leading to improve process operation and therefore product quality over time. Today, great amount of process variables are routinely collected at high frequency by Distributed Control Systems (DCS). Also, many variables, mainly related to the quality of a product, such as the concentrate grade and process recovery in the flotation processes are infrequently available. High problem dimensionality, highly correlated process input variables, rather low signal/noise ratios and missing data are some of the main difficulties found in modeling the process for monitoring and diagnosis purposes. Multivariate statistical projection methods, such as Principal Component Analysis (PCA), have been proposed to effectively deal with these situations. In this work, an industrial rougher flotation circuit is operated under distributed control of froth depth, and chemical reactive dosages, to experimentally collect operation data at steady state, to build a PCA model. The rougher circuit is formed by 5 banks with an array of 2-3-3-3-3 cells of 3000 ft3. Each bank has a froth depth measurement and control and a Metso camera to send froth surface images to be processed. Feed, final concentrate and final tailings are obtained by on stream analysis, using Courier system from Outokumpu. Feed flow rate and its characteristics are also measured. The dosage of chemical reactive are measured and controlled as a ratiowith feed tonnage. The image processing system from Metso produces almost 30 variables characterizing the flotation froth. Some years ago, several studies were conducted to correlate these froth characteristics with concentrate grade. The results were most of the time inconsistent and no industrial application using the full set of information provided by cameras is known until today. Froth velocity is commonly used to modify the set point of froth depth controllers. The hypothesis that froth characteristics captured by image analysis correspond to the so called top of froth, and that the grade on the froth is not homogeneous, but distributed along the depth, will lead to the conclusion that better models can be found only if feed characteristics, chemical reagent dosages and cell operating conditions (froth depth and sometimes air flow rate) are included in the data. However, in one bank more than fifty variables are involved now, posing difficulties to obtain representative models. Therefore, the use of multivariate statistical projection methods is the appropriate tool to model the correlation existing in the data. In this work, the first part of building alternative PCA models is discussed.
CONCLUSIONS.
Flotation control quality is strongly depending on the accuracy of measurements and estimations. The flotation process is complex and it is a real challenge to decide which variables are to be changed in order to drive back the process to a normal operation. The application of multivariate statistical methods, and particularly PCA, is a powerful tool to build linear models containing the essential of the process phenomena with the minimum number of latent variables. The application of PCA models to monitoring flotation cells, based on the combination of froth characteristics and operating variables has been demonstrated.
These PCA models can be effectively used as part of a supervisory control strategy, especially when control decisions are infrequently made.
Days ago I was angry of the wrinkles of my shirt, so then… there must exist or I have to develop some product that avoids the wrinkles of the cloth.
It is very interesting the way that wrinkles are formed in the cloth, specifically they are “made” with Hydrogen bonds. In other words, the water and the detergent “activate” the surface of cotton and other materials in the fabrics, and then the activated surface (ion charged) start their interactions.
In this way the product must “destroy” these interactions!
Heat and weight (ironing) has the same effect.
Unfortunately Procter and Gamble have a product for that… Downy Wrinkle Releaser. It was a great idea, but already developed.
So folks, keep on thinking. In the ordinary things or simple problems there are great business ideas and solutions.
An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, sixty seconds and 150-225 words).
The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for the elevator pitches to quickly weed out bad ideas and weak teams.
What an "Elevator Pitch" is not:
It is not a "sales pitch."Don't get caught up in using the entire pitch to tell the Investor how great your product or service is.The Investor is "buying" the business, not the product.Tell him/her how you will run the business.
Creating the "Elevator Pitch"
Six questions your "Elevator Pitch" must answer:
1.What is your product or service?
Briefly describe what it is you sell.Do not go into excruciating detail.
2.Who is your market?
Briefly discuss who you are selling the product or service to.What industry is it?How large of a market do they represent?
3.What is your revenue model?
More simply, how do you expect to make money?
4.Who is behind the company?
"Bet on the jockey, not the horse" is a familiar saying among Investors. Tell them a little about you and your team's background and achievements. If you have a strong advisory board, tell them who they are and what they have accomplished.
5.Who is your competition?
Don't have any?Think again.Briefly discuss who they are and what they have accomplished.Successful competition is an advantage-they are proof your business model and/or concept work.
6.What is your competitive advantage?
Simply being in an industry with successful competitors is not enough. You need to effectively communicate how your company is different and why you have an advantage over the competition.A better distribution channel?Key partners?Proprietary technology?
What your "Elevator Pitch" must contain:
1. A "hook"
Open your pitch by getting the Investor's attention with a "hook."A statement or question that piques their interest to want to hear more.
2. About 150-225 words
Your pitch should go no longer than 60 seconds.
3. Passion
Investors expect energy and dedication from entrepreneurs.
4. A request
At the end of your pitch, you must ask for something.Do you want their business card, to schedule a full presentation, to ask for a referral?
Youtube video explaining how to do an Elevator Pitch
Edward Lorenz, meteorologist and founding mathematician of the theory of the chaos, based part of his thought on the “butterfly effect”, originating of an old Chinese proverb: “the fluttering of the wings of a butterfly can be felt to the other side of the world”. Edward got to say that the fluttering of a butterfly in Brazil could bring a storm in Taiwan. The theory of the chaos says that in certain natural systems, small changes in the initial conditions lead to enormous discrepancies in the results.
Steve Jobs, president of Mac, in the speech to the graduate students at Stanford comments facts of its life that at some time were only details that did not seem to be important for their life. But these details deeply marked the differences that made of Mac a computer of graph and design of cult. That detail: handwriting classes when he was university student in Stanford.
On the other hand is Randy Pausch, ex- professor of computer science of Carnegie Mellon, his dream always was to work in Disney like Imagineer. When fulfilling its dream, that was during one sabbatical year, developed system called Alice to teach computer animations to students in a entertained and didactic way. Alice has been a full success, which is being implemented in several computer science centers at global level.
However, if we extrapolated those small details that mark differences in the organizations, we would create excellence organizations. Following this approach we would try to locate our company more near our clients, with this many companies have created systems of points, surveys, e-mails, contests or other systems to maintain near its clients. What directly falls to the communication between the company and the client. The problem is when the personnel (own or outsourcing) represent the company between this delicate and important communicational relation. If we own a call center or direct attention to the client, the people who are in this “face to face”, reflects the situation or the spirit of the company. Of this grapnel anchor great companies as McDonald´s owns a training of attention to the client, in who the personnel must be in favor always tidy, smiling, kind and amiable with the client, on the other hand if we observed restaurant and the young delay in arriving or does not take care of the client amiably, which happens in the major of the cases, generates in the client a terrible experience and probably it does not return to go to that premises. This type of details really marks to the difference between the success and the failure of a company.
Soon for all the clients and consumers, who always we are in some minute, everything is transformed in the experience of purchase and the importance of this experience expanding it to the post-sales one or to the experience even opening the packing of iPhone, similar to open a collection article. In other words, more than an exceptional product or a fabulous packing, we must focus our post-sales organization, products and in the details focused to the experience of our clients. From this form we will be able to obtain happy clients, with which we will be able to interact like organization approaching us the success based on the effect of the small details that mark differences.
The EBITDA is an acronym that responds to Earnings Before Interest, Taxes, Depreciation, and Amortization. This indicator has consolidated, in the last years, like the indicator more used to measure the operative yield of a company. Why?
Countable benefit, that is measurement that habitually has considered, is in fact one “fiction” and can hide-and-seek, in his calculation, different assumptions that distorts utility since nor it reflects the operational efficiency (when including the financial cost, that it depends on the structure of financing of the company, or the amortizations that depend on the plan of amortization that each company decides or on the type of equipment that it requires), nor is an estimation of the cash flow (since the amortizations and depreciations are a cost that does not suppose payment).
The EBITDA has the advantage, therefore, to eliminate the slant of the financial structure, the fiscal surroundings (through the taxes) and of “the fictitious” expenses (amortizations). Of this form, it allows to obtain a clear idea of the operational efficiency of the companies, and to compare badly of one more a more suitable form or that makes different companies or sectors in the purely operative scope.
A quite common error is to consider the EBITDA like a measurement of the cash flow of the company. The error comes from the fact that the interests and the taxes are real expenses, and therefore excellent in the calculation of the box flow. It either does not consider the realized investments (that according to the sector, for example the technological one, can get to be very excellent) or the capital variations that also have impact in the cash flow. To tie EBITDA and cash flow also would suppose to assume that all the sales are received, all the debts are pleased, and everything what it is bought sells. Which evidently is not true.
In this sense, many criticize the EBITDA like “a malleable” indicator, in whose calculation different assumptions can be realized, and that therefore can serve to make up the true results of an organization. Which, facing carrying out investment decisions, can be fatal since in financial terms, unique the excellent thing is the cash flow: the money that really generates a company and that can serve to recover the realized investment. The problem is that the EBITDA is an indicator reasonably simple to calculate, whereas the cash flow demands to spin finer.
Like conclusion, it would be necessary to say that the EBITDA is a good indicator if it is used with precaution and so it is designed, and it is an enormously dangerous indicator if it is taken like unique measurement of the capacity of a company to generate “cash”. That it is what matters.
