The AdWords golden rule (3-30-3) we can call it these way: 3 seconds- 30 seconds- 3 minutes.
3 seconds:
If you could get your ad sponsored by Google AdWords, you must get the attention of all the users of the Google Seeker for almost 3 seconds. If you get it, you are infront of the 90% of your competition!
Get the attention is a superior ability in the electronic marketing World. And 3 seconds is the time that your consumer needs (maybe less) to answer their whishes, needs, problems. Also in this time they will decide to make the second step: Clik on your ad and enter to your “landing page”.
30 Seconds:
Now our challenge is to keep interested our user, at least for 30 seconds, in the landing page. It looks like a huge amount of time, but it could be an excessive time if they are not interested.
3 Minutes:
And now, does the user make what you want him to make for the next 3 minutes? This is filling a form, buy some product or service that satisfy their needs or solve their problems, or anything that you marketing objective have.
The basic idea to implement a successful marketing campaign in the first 3 of the golden rule is… to join the 3 moments.
1.- What the costumer has in his head when he imagine his problem, needs or whishes.
2.- What the costumer write in the seeker (search intention), directly or a consequence of the first act.
3.- What he look at the ads zone.
Believe me, what the consumer has in their heads and what they will write in the search engine is not a result of magic, you can and must know it, revealing systematically seriously your market before you configure your campaign.
Determine which ad it is presented when you write your search intention in the search engine, it depends in the intelligent configuration of your campaign.
The golden prize of the golden rule is for those professionals with the first “
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