The attention to the consumer, according to Larry Hochman, is the key factor in the success of the companies. Still more in the present conjuncture, because “the crises usually hit the demand”. Hochman is met by the successful transformation that had British Airways in the valuation of its users. In the good ones and bad weather one is due to be loyal, because the value of the mark is not in the promise of the perfection, but in recognizing and accepting the weaknesses when plus the clients need. It is more and more clear that a greater understanding of how a service of quality generates a competitive advantage for a company. These small details mark differences, and we are able to generate those differences and strategies, as example are these five points.
1. - To recognize that the client has more power than ever, as much to punish or as to recognize a company positively. Today the client has more information, alternatives, power and control.
2. - The clients want a simple life, which implies less bureaucracy, speed in the time of delivery of the solicited thing, whatever the requirement.
3. - The confidence to construct a faithful relation with the client is fundamental. “It trusts our company? , Why it does not trust us” It requires of great courage to the company to make these questions and later apply that information to execute solutions.
4. - Knowledge that the consumers want information to the rate and speed of their lives, that is to say, that adapts in the style of the clients.
5. - It is not the product but people which make the difference. They are the people those that provide the service and that cannot be copied by the others. It is the competitive advantage for a company.
1. - To recognize that the client has more power than ever, as much to punish or as to recognize a company positively. Today the client has more information, alternatives, power and control.
2. - The clients want a simple life, which implies less bureaucracy, speed in the time of delivery of the solicited thing, whatever the requirement.
3. - The confidence to construct a faithful relation with the client is fundamental. “It trusts our company? , Why it does not trust us” It requires of great courage to the company to make these questions and later apply that information to execute solutions.
4. - Knowledge that the consumers want information to the rate and speed of their lives, that is to say, that adapts in the style of the clients.
5. - It is not the product but people which make the difference. They are the people those that provide the service and that cannot be copied by the others. It is the competitive advantage for a company.
Dear I-Nvention guys, your Blog it`s a great review. And a great source of information for us, who are starting our business.
ReplyDeleteKeep on doing it, thanks for your valious information.
Nico