Create a Culture !!!

Some strategies of growth are obvious and have immediate tangible results. Others, like creating a culture, own indirect results, but they are extremely important when you strive in making that your organization is more dynamic, more productive and more lucrative.

To create a culture for your company is to cultivate the passion between your equipment and your clients. Your culture shows your identity, your values and your beliefs, besides the most basic things as they are your products or services and you value as them.

Not sure what culture mean? Think about “Enron” and you would generate a burst of images and adjectives of the culture of that company. In the other hand, “Disney”, “Starbucks” or “Patagonia”, and think that the mental process goes in opposite directions.

When this culture penetrates to everything what beams, you will find to your clients responding of that way. The type of loyalty that can generate this you can take to repeat the business or the sale and is excellent average of transmission a mouth to mouth, both invaluable.

In order to follow ahead we propose some to you tips useful, that we can help you to go ahead:

• Define and shows your final goals.

When the people of your team believe in the goals, this takes your business to a new level. It leaves the bases of the goals for you. But we will reinforce the importance of the specific goals for defined times here good. We recommended to you to establish monthly, quarterly and annual goals for intentions of short control of and medium term, and final missions for long term.

It is important to establish goals not only for the company, if not that stops each individual that works in the company. Of this form each person understands how their goals are related and contributed to the global goals of the company.

Also you must maintain consistent registries of what goals are short, medium and long term in the established times. This can be a little intense for the team in a beginning, but these points quickly will be welcomes in the meetings where each person coordinates itself with the rest, and more directed informer and in his labor effort feels.

• Let all the members of the equipment “take” part from the property of the company.

So that you are sure that the exposition of the goals get the maximum effort, and that your team takes these goals with vigor, it establishes the sense of “owner” of the company. It introduces to your team to be enterprising of and for the company. Your personnel will understand that he exists “to win” for them, not only for you, to reach its individual or group goals. The rewards can vary by a simple celebration of the equipment until bonds.

Your objective would have to be to eliminate any “keeper of” mentality and to replace it by the tenacity of a proprietary brilliant of a business.

Listen to the aspirations of your team and handle their roles and incentives, you will see therefore them prosper.

In the basic line, your employees feel like contributor pillars and that they can influence the process so that the company obtains its goals. If you maintain that spirit alive, you will be a prosperous company. You lose if it, the cynicism, the lazy and mediocrity are destined to remain for always.

• Find and execute the “better practices”

We know, like entrepreneurs who we are, that the nature of the beast of the entrepreneur is to want to always make the things of innovating way. But the point is that some times to be innovating it is not the best strategy. Anyway, we have learned that one of the strategies more intelligent than you can do is simply to be an imitator.

Ask yourself which entrepreneur or company you admire, only in as you would be proud to model aspects of its business. It is always a challenge to find companies in your niche, watches generally beyond the market. Who is making admirable, efficient things and that always inspire to you? Learning that is what it makes “the best one of the best thing” to reach results they helped, you in your business to arrive very high.

When you find companies that exhibit that excellence, it finds that what exactly it makes be “separate” or is differentiated. And ask yourself if you can apply to the same practices or strategies to your own business.

They could be its practices of leasing, their packages of compensations, the demography of its clients, their mix of products, the services that offer or its prices. You will know that areas of your business need more attention and re-engineering before completing point 1 of the 10 ideas to let grow your business.

Besides your competitors or other companies, another good source of good ideas is probably in front of your noses: a mentor or an adviser. We have found mentors who are great contributors when they come to avoid those great problems helping you to avoid them, taking you directly to the best practices.

• Create a social agenda.

The major significance that you add to your business, the greater passion than you instill, more prosperous will be your company.

Your “Social agenda” can include initiatives like in particular donating a part of your utilities to a cause, upsetting used to being voluntary for charity works, even promoting the cause that your product selection follows a strict line to protect to other people or the atmosphere.

Here is an excellent example: Vital Choice is a company of Internet that provides salmon from Alaska. The company stress the clients who sell caught salmons of a certain way, and works only with a few fishing industries that are not of open water fishing.

This approach gives to the workers the passion and the delivery, leaving them clients know the benefit of the “godfather” of Vital Choice in its cause by the environment, in this case the industries of the salmon. Further on that a health benefit, gives to its clients another impetus to make businesses with Vital Choice.

To donate a part of your utilities to a charity foundation also presents to you. Tell to your clients the problems of the community that must be boarded. You will find that your workers will begin to also become jumbled. To them he will enchant to them to work in a place that only is not focused to make money. They enjoy the feeling to feel like plenary sessions, and this can reveal in them more attention to the details, to commit itself to the success and the productivity.